Vista, CA June 26, 2014. Vista Village Business Association has been designated as an accredited National Main Street Program for meeting the commercial district revitalization performance standards set by the National Main Street Center®, a subsidiary of the National Trust for Historic Preservation. Each year, the National Main Street Center and its partners announce the list of accredited Main Street® programs in recognition of their exemplary commitment to historic preservation and community revitalization through the Main Street Four Point Approach®.
Twenty-three out of 27 designated California Main Street programs have attained accreditation this year. There are approximately 40 Main Street programs in California, but only 27 seek to participate in the rigorous accreditation process. “We congratulate this year’s nationally accredited Main Street programs for their outstanding accomplishment in meeting the National Main Street Center’s performance standards,” says Patrice Frey, President & CEO of the National Main Street Center. “Accredited Main Street programs create vibrant communities by using a comprehensive strategy to preserve their historic character and revitalize their commercial districts, which helps make these great places to work, live, play and visit.”
The organization’s performance is annually evaluated by California Main Street Alliance, which works in partnership with the National Main Street Center to identify the local programs that meet ten performance standards. These standards set the benchmarks for measuring an individual Main Street program’s application of the Main Street Four Point Approach® to commercial district revitalization. Evaluation criteria determines the communities that are building comprehensive and sustainable revitalization efforts and include standards such fostering strong public-private partnerships, securing an operating budget, tracking programmatic progress and actively preserving historic buildings.
The Vista Village Business Association has just recently been awarded the city’s approval, based on a complex marketing plan developed by the new executive board. This 3 year plan details the many programs the VVBA will provide for the BID merchants this new fiscal year 2014-2015. Programs such as downtown music, marketing services and advertising opportunities, downtown beautification, Facade improvements, and a new entrepreneur leadership program to help launch and expand businesses in the BID area.
Established by the National Trust for Historic Preservation in 1980, the National Main Street Center helps communities of all sizes revitalize their older and historic commercial districts. Working in more than 2,200 downtowns and urban neighborhoods over the last 34 years, the Main Street program has leveraged more than $59.6 billion in new public and private investment. Participating communities have created 502,728 net new jobs and 115,381 net new businesses, and rehabilitated more than 246,158 buildings, leveraging an average of $33.28 in new investment for every dollar spent on their Main Street district revitalization efforts.